This strategy has been utilized around the world for nearly a century now and has lots of material to back it up and learn from. Considering your Product type, Places, Price setting, Promotions and People involved in your product. Target audience and product placements. From Advertisements to Websites and Social Media accounts to the branding of you business and how customers see you.
The actual physical product or service provided by you to a customer. It's design, quality, features, benefits and packaging. the idea of your product is to meet the needs of a target market offering a unique benefit that would set you apart from your competition. Enabling the potential to thrive in the market place.
The location where customers can purchase a product or service and where it will be accessed. Includes logistics, distribution channels, levels of service and market coverage. The product should be easily accessible and available at the right time and place, for the right people. You also need to consider factors such as inventory management, order fulfillment, and shipping options for when and where a customer needs it.
Indicating the amount your customers pay for the product or service you provide. Encompassing the cost of goods and products or services, profit margins, strategies for pricing, discounts, and promotional offers. Your marketing strategy should set a price that reflects the value of the product and is competitive. While also aligning maintaining a profit.
There are various marketing tactics that we use to promote your products or services. Including sales promotions, advertising, personal selling, public relations, digital presence, and digital marketing. Creating awareness and visibility.
Persons involved in the production, distribution, and use of the product or service. Which consists of suppliers, partners, employees and customers.
The market place now covers more places than ever before due to advancements in technology. The devices many of us carry with us everywhere we go are handy marketing tools. In combination with everything we see and hear everyday on or off line. The radio, TV, social media, billboard signs are still a big hit. Advertising has never been more robust than it is today. Let me do the foot work for you while you run your business.
The 5P strategy is straight forward and utilizes simple solutions for marketing a product or service.
You contact me, then we set a day and time to meet. This involves the purchase of my time, a consultation - $100.
During the consultation we discuss what your business needs are. I share with you what I can do for you and my strategies.
We arrive at a solution. Relationships begin, an agreement is established, paperwork signed, marketing your business starts.
An Initial consultation is $100.
Websites start at $500 per page. You can expect $500 to $1,000 per page, subject to circumstance.
Social Media account management is a subscription. Negotiable starting at $20 per week. You can expect $20 a week for small audience engagement and up to $200 a week for large audience engagement, subject to circumstance.
Advertisements start at $500. You can expect $500 to $1,000, subject to circumstance.
Advertising Campaigns start at $1000, You can expect $1,000 to $10,000, subject to circumstance.
Booking services is a subscription. Negotiable starting at $20 per week. You can expect $20 to $100 per week, subject to circumstance.
Conclusion on cost is that there is no set price (but there is a minimum) and we can talk about it. During the initial consultation I will go in depth with you who I am and what I can do for you and how I plan to do that. I will be transparent, honest and fair. I understand your time is valuable and I will need you to understand that my time is valuable also. Undercutting won't be tolerated and can result in the termination of agreements and relationships. We can develop a very mutually beneficial relationship, resulting is more business for both of us.